Comment by epsteingpt
6 hours ago
The commentary seems pretty uninformed.
My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer.
These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have'
The target buyer is probably more like Dubai housewife with kids.
They have a different aesthetic. They LOVE their iPhone.
Everyone hating on it probably needs to reconsider. There's almost 0 chance that a company like Ferrari did this to not embarrass Jony Ive.
They legitimately expect this thing to sell to its target audience.
If you look recently Ferrari is already getting killed on SF90 sales which was "just" a hybrid, this costs about as much ($750K out the door with options) and is a pure ev that looks unimpressive. These will not do well.
Every other expensive EV is doing awfully on the resale market, Rimac, Lucid, Taycan, Bautista, etc.
I just hope it doesn't lose signal when you touch the metal.
For Dubai you gotta consider the resale value. Which doesn't seem very high to me once the initial hype bump is over. (Sir why dont you buy this famous ugliest ferrari ever for the bargain price of 500000)
I could see this being true, except that other high end electrics (Porsche, Audi) have not sold well. So the theory would be:
> people want either $30,000 electric cars (Tesla), $100,000 electric cars (Tesla), or $500,000 electric cars (Ferrari)
I do think Ferrari is trying to expand their audience with the Luce, but not to Dubai housewives. Ferrari's are for Ferrari collectors. There exists the guy with a few already, who daily drives a Tesla. Probably hundreds of those guys! This is for them (IMO).
Unrelated personal take: the tray screen is very nice. Great for changing navigation when your partner is helping you. There are some nice touches.
Exterior is not my style, but then again, I'm not the target.
It's entire run is almost surely entirely presold already. That's the way Ferrari works with these types of halo cars.
Yeah, classic strategic mistake - lets try to attract a set of buyers completely different from our core base. The only thing that may save them, i.e., exotic playbook 101, is require core buyers to purchase one in order to get "the opportunity" to buy one oof its halo cars.
This is a $300k car with over a thousand horsepower. Housewives are not the target market.
Why would you think that? Rich housewives/spouses do exist.
The Urus is at least to me the equivalent kind of car. Captures a market that does not appeal to traditional lambos. I could see this doing the same.
Wouldn't the Purosangue be the competitor though?
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I would assume even they would prefer buying something sexier than an iphone on wheels.
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The car isn't $300K. It's $640K (€550K).
Porsche Cayenne has hurt Porches brand immensely.
Not really. It shifted Porsches brand somewhat, but Porsche is still very strong.
And if a bunch of SUV buyers want to subsidize my 911 habit--I have no complaints.
Can you point to any evidence in the last 12 months of Porsche being "very strong"?
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Everyone hating on it probably needs to reconsider.
Why?
IDGAF if Dubai Housewives like it. My world doesn't revolve around what they think.
It's not about being informed, I for one am sick of minimalism spreading it's bland wings (just slats, really) everywhere.
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