Comment by Mikho
6 hours ago
This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice.
P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.
Cayenne wasn't $647k USD.
I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply.
I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.
> Just not feeling this design at all.
This design looks like a friggin' Kia design, sadly. It's not a bad thing if it were a Kia, but I would expect much more from Ferrari.
Really doesn't look like a supercar, let alone a $650k supercar.
Looks more like a design for a premium fairly-mass-market EV from any number of other brands.
Nevera is limited to 150 units.
>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off.
In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.
Over $600,000 USD
Before customisations
> There are enough people who would pay any money to have an electric Ferrari.
Are there? That's a pretty bold claim.
I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions.
I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even if they come from the same company.
> That's a pretty bold claim.
Behind every stupid design there are apologists, who claim that the critics don't get it.
Since EVs have democratized speed, there's literally no reason for EV supercar/hypercars.
Especially at ~ $650k USD.
I guess it will be an iconic car in 10-20 tears, like the F40 is still appraised today.
Maybe it feels an extreme change, but the solution like making batteries core part of the body might pay well. I am looking also for the first track tests, to see if their claims are real
They’ll probably sell more units of this than Tesla ever will with the Cybertruck
I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."
But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.
But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.
That's not a high bar by any stretch of the imagination, though.
Stock is down 6% now
You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars.
I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see.
This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most certainly is not, however, is a 500k+ Ferrari.
>This car is what the Apple Car should have been in the 2010s
This is the car apple was working on, slightly modified. Ive just (re)sold previous work, and Ferrari is holding the bag.
The reason this doesn't look like a Ferrari is because it was originally conceived as an Apple.
That's why the Ferrari tail lights don't work - it's an Apple car.
Buyers = China