Comment by noncoml

1 day ago

DuckDuckGo have to change their brand name if they want non-technical people to take them seriously

This has been my issue with DuckDuckGo from the start... it needs to be something a little more catchy and that rolls off the tongue. Saying "I'll DuckDuckGo it" feels so clunky. As small of a gripe as it sounds like, it really does matter.

  • But none of Google's alternative sound any better.

    I'll bing it.

    I'll brave it.

    I'll ecosia it.

    I'll kagi it.

    I'll startpage it.

    I'll yandex it.

    Okay "I'll brave it" does sound fine, especially in our brave new world, but it's still ambiguous when speaking it.

  • No need to turn a brand into a verb for this.

    You look it up.

    • I'm not saying that it necessarily needs to be a word that's easily turned into a verb, but it certainly doesn't need to be quite such a mouthful