Comment by ArcaneMoose
18 hours ago
I'm curious where the line is.. several ambiguous but common scenarios:
- Occasional AI b-roll during explainer videos
- AI generated backing track (music)
- AI generated shots sprinkled in a short film
- Showing examples of AI video as an AI capability update or commentary
I'd say that if anything AI generated ends up in the final product then it should be labeled as AI made. So using AI as a prototyping tool would be fine but using it either to generate the end product itself or using it to generate a script would require tagging.
I watched a documentary recently that had an indicator in the top right corner when the content was AI generated. I found it incredibly helpful.
Every online video platform should let you label specific segments as AI generated, even better if it is a requirement with validation checks for certain kinds of content.
That’s the creator doing that, right? Is YT going to analyze the whole video and put a label on every frame?
Yes, it seems like the creator applying the label is the most scalable approach. But you could have the requirement and random sampling with consequences if it isn't followed. You could also sample based on video traffic and user reports.
It's a really valuable feature that I expect will eventually be the gold standard, it was surprising how helpful it was. I think a lot of creators will embrace it, it adds credibility/authenticity. You aren't just labeling the AI content, you are labeling the content that isn't generated by AI, with a validation layer to back it up.
It's about information, not one all encompassing yes or no. All of those are good pieces of information to include in a disclosure.
Plenty of big artists like Kanye use AI to experiment with ideas before releasing the full studio recordings. That’s going to become more common. Just like how developers use LLMs to make a POC to test new ideas before putting the hard work into making it real.
People still admit to listening to Kanye since he started talking about his love of Hitler?
People are still buying Teslas?
More scenarios:
- AI generated VFX on top of non-AI video
- AI upscaling of low res footage
- AI frame interpolation for synthetic slow-mo
- Modified / composited AI video
- Footage created by "Extend Scene" features in Premiere Pro and others
- Word correction from tools like Descript
- AI relighting or colorization
- Reaction video to a video containing AI-generated content
And in general, what amount of combination of any of these applications constitutes as "AI generated"? If I have a 30 minute video with a 3 second AI generated clip, do I get the same label as full-blown AI slop video?
All of them in any amount and yes, your specific 3 seconds should be labeled as being AI generated in your video (or description) and your entire video should be labeled as made using AI by youtube.
A 30 minute speech by a president where I use AI to change 3 seconds in order to make that person say something they never did should also get the label. The label shouldn't be about how much AI was used, but that it was used at all.
> - AI upscaling of low res footage
I'd say this is far more problematic than plain slop.
Other than your last bullet point I don't see anything ambiguous. It's a very clear line. I do not want to see an explainer video with AI generated content, end of story.
I absolutely hate those full-blown AI 'explainers' that just have AI voiceover and a bunch of auto-placed b-roll. I don't want to see them. But I don't think that falls in the same bucket as a creative short film with some AI-generated SFX or someone doing a tutorial with an AI-generated lofi track in the background.
Deepfakes in VFX is another borderline one.