Comment by close04

> Intel really made themselves unpopular with Apple during that period.

Intel just reenacted IBM's history with Apple, particularly the G5 era. That CPU was instantly a no-go for anything mobile. In workstations it was cranked ever higher with very poor power-frequency scaling, needing water cooling for the beastly 200W idle power consumption and close to 1kW full throttle.

That went well so was a perfect role model for Intel's i9.