Comment by sgarman
1 day ago
Is this totally true? There is advertising, marketing spend and retail shelf space. Surely it's more complex than "solves users problem at price point."
1 day ago
Is this totally true? There is advertising, marketing spend and retail shelf space. Surely it's more complex than "solves users problem at price point."
Advertising and marketing spend exist to make people aware of the device's capabilities and its price. I would be surprised to find that any consumer chooses a device because of its marketing spend and retail shelf space.
I’m pretty sure a lot of Apple devices are sold due to the image projected by Apple’s marketing.
That is, indeed, the purpose of advertising.
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