Comment by 9rx

> I think the thing companies forget is that a lot of them can't remain functional if a shrinking percentage of the population can afford their products.

Why not? Apple, for example, had billions upon billions of dollars in cash. Think about that: That means they gave billions upon billions of dollars worth of stuff to people and never got back anything in return. And there is no sign that they ever plan to get anything in return. They are already quite happy to give their stuff away for free.

And why wouldn't they? When you give people stuff for free, they put you on a pedestal and treat you like a king. Those who lead Apple get to do things and get away with things you and I can only dream of. That's the appeal of still doing it even though you don't get any economic return. Social return is what actually starts to matter once your basic needs are met.