Comment by notsydonia

This seems smart of them in the sense that many creator/website owners have lost significant traffic that Google used to send their way and so are reluctantly pivoting back to paying more attention to social - for discovery.

But speaking as someone who deleted a high following FB page that I probably shouldn't have because the back end of it was so infuriating, I don't understand this offering. It seems like a lot of bling and clutter. Most people who need to use Meta for biz reasons want the same thing - live support that is not a bot or a human that may as well be a bot.

And not to get too granular but if you've used IG lately, for example, you notice that trying to do anything on the back end (eg: set up up some boosted posts or schedule things) takes the user through a maze and sometimes you end up in the old legacy Facebook pages, which has links that don't relate to any of the contemporary features. It sounds minor but it essentially barely functions and each click to confirm something sends you to another section to confirm something else. You also need a FB page to do anything on an IG page and a tonne of other petty thwartings. The fact that their brand new subscriptions/Meta platform seems just as confusing is alarming. I don't know how a company with this much money can not design an un-hellish back end or offer reasonable customer support.

Their A.I. monitoring is also completely off the chain, closing accounts and locking profiles for opaque reasons that cannot be questioned.