Comment by prmoustache

Almost nobody install apps of their bluetooth device.

People buy the speaker, charge it and turn it on, pair, play music, throw the packaging away, that's it. Usually the bluetooth name refer to the brand and model which is much more convenient to know which one you are connecting to than giving it a silly name.

I wouldn't expect most people to know they can do it in the first place and even those who do like me don't bother most of the time.