Comment by jm4

Yes. Margins are high in coffee. We serve a high quality product that customers feel is priced in the value range and we are at like 70-80% blended gross margin. There are plenty of busy shops at >80%.

It takes time to ramp up, but 100 orders a day is nothing. We do more than that in an inexpensive suburban strip mall. You can easily get into the hundreds in a high traffic location.

The key is to develop a base of regulars. Even a couple hundred of them is enough to keep the lights on.

We are open from 7:30-3 and do about $50k/mo. Work is like being at a party all day and cleaning up at the end. It’s the same people all the time so you’re basically hanging out and chatting with them all day.