Comment by nikolay

Uber is a service company. Maybe there are tons of changes on the backend, but literally anything customer-facing barely ever changes. So, software development is more of a business optimization job than a product development one - you can't spend more than you're trying to optimize, so limits for them make sense. For a product development company facing fierce competition, setting limits limits your competitive advantage. As a person, I spend nearly half of that limit on non-essential stuff just for fun and learning, but $1,500 on non-subsidized enterprise plans is literally nothing!