Comment by timr

14 hours ago

In fact, when you see someone in the art world claiming that X is a "defining" anything, it usually means that they have a big collection of X for sale.

In this case, I imagine it's submarine marketing for the movie that's out.

3 comments

timr

Reply
picofarad  7 hours ago

Submarine? Astro-turf or native-advertising, maybe? Or perhaps I misunderstood.

  • timr  6 hours ago

    Basically the same. An “article” planted by a PR firm, where the promotional target just happens to pop up about halfway through.