Comment by timr
14 hours ago
In fact, when you see someone in the art world claiming that X is a "defining" anything, it usually means that they have a big collection of X for sale.
In this case, I imagine it's submarine marketing for the movie that's out.
Submarine? Astro-turf or native-advertising, maybe? Or perhaps I misunderstood.
Basically the same. An “article” planted by a PR firm, where the promotional target just happens to pop up about halfway through.
I'm not sure this magazine is nearly popular enough for that to be worth it.