Comment by raincole
6 hours ago
> The Strawberry Example
Is this really the best example the author could come up with? If you want fresh strawberries, you can just go to a supermarket and buy them. In many places you can get a few pounds per for less than the money you earn in one hour. It's pretty much a heaven compared to pre-industrial days.
But I guess the analogy of fracking is pretty spot on, just in a way the author didn't realize -- the cons are often exaggerated.
> If you want fresh strawberries, you can just go to a supermarket and buy them
Whut? It's a perfectly relatable example. Commercial fruit genetics are selected for shipping and shelf life. Nutrients and taste come way down the list of priorities. I've noticed the strawberries in my supermarket have a more consistent quality every year. Consistently awful. It seems like one company have taken over the market and the berries are hard and bland. But they look nice. As each layer of the chain consolidates it forces adjacent layers to consolidate and you end up with sameness. The small strawberry companies probably went bust because the big supermarkets pushed hard. Now I have to buy my strawberries from a roadside farmer and they're great.
Right but that’s not what the article argues. The article argues that strawberries have been destroyed and now you only get the synthetic flavor and no grandma nostalgia.
In the Netherlands strawberries in the supermarket have generally good quality, and a season too, though you can buy them year-round. But there's only one type of strawberry, the red sweet ones.
A recent dopamine fracking example in the supermarket is beer culture. Couple years ago in NL small breweries were popping up everywhere and making delicious specialty varieties, or reviving long lost beers from old recipes. Also small shops emerged, collecting special beers from around the world. This did not go unnoticed at the supermarket, and the number of brands they offered exploded. Rows upon rows of the most fancy designer cans to attract your attention, highly priced but convenient. It killed off a large part of this trend. "Hey, I can just buy this in the supermarket".
If the corporate berries are really so bad, the invisible hand will push the company in the direction of society's aggregate wallet vote. Sounds like most people are fine with them. Outside of truly autocratic systems, sounds like these berries are WAI.
Other possibilities:
* The people are not fine with bad strawberries but have no other choices available
* The people are not fine with bad strawberries but can't afford better choices
* The people are not fine with bad strawberries but they don't know good strawberries
* The people are not fine with bad strawberries but they're cheap enough to ship and sell that there's no economic case for good strawberries, so no one close enough to buy from will sell good strawberries to them
"The market seems fine with it" is kind of a lazy thought terminating cliche answer. What if the invisible hand of the market is pushing strawberry producers towards the outcome "society no longer values this enough to buy it" in which case the aggregate wallet vote will be zero?
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Yeah it’s a weird example. Perfectly possible real strawberries with all their complexity extract more dopamine!
I don't think the point of the strawberry example is that industrialization failed to make strawberries cheaper or more available. It obviously did the opposite in many places. The point is more about what gets selected for when the whole system optimizes for scale, consistency, shelf life, lowest acceptable cost
Supermarket strawberries are often bad with not a lot of taste, and little variety, which is a result of their commodification.
Slightly strawberry flavored fiber sponges.
They also grow extremely well in many climates across the northern US and are good at self-perpetuation. They're a fantastic balcony plant since their crawlers will hang down and offer fruit to a downstairs neighbor.
Woodland strawberries grow even better somehow. We used to have them planted at the garden, then a few years ago we removed them and planted something else and this year I was surprised to find that they somehow survived and moved a few meters away from where they originally were.
They also taste better in my opinion.
What if you are not from the northern US?
They grow fine in pretty much all of Europe, and most of South America - you may need to find a mountain to grow them on if very close to the equator. I imagine most of the rest of the world fair similarly.
I have a friend who works in the flavor and fragrance industry and one of the things strawberry fragrance is used for is… (drum roll) actual strawberries.
Yep, a light spritz of strawberry scent on actual fucking strawberries apparently makes them more appealing.
I was hoping for some examples of dopamine fracking of online communities as they said but was also disappointed.
> If you want fresh strawberries, you can just go to a supermarket and buy them.
And they all taste watery, i.e. almost no taste at all, all this as a result of the industrialisation of strawberry farming. Which means that it was a good enough example for me.