Which is only relevant if one of the following two things happens:
1. Consumption goes up. (It's not going up. 40 hours at your job buys you less shit today than it did 3 years ago.)
2. Mega-corps start losing marketshare and revenue to this avalanche of new one-to-two-person businesses. (They aren't. Their revenues are climbing, which implies that consolidation is what's happening, not diversification.)
New markets are created all the time, as new products and services become viable. So one-to-two-person businesses don't necessarily compete with larger businesses for the same customers. And that's why both can have rising revenue.
None of that matters, if the populace lacks the purchasing power to sustain these “new markets”. It also assumes, that incumbents won’t enter the new markets, and acquire/squeeze/kill the new players.
Where are these new markets, and how much of my spend as a consumer is going towards them?
This isn't the invention of the internal combustion engine, or the textile loom, or the internet. The way people are doing work has changed a bit, but from the consumer end, all I see is shit like 'your health insurance will be 30% more expensive next year' and $11 for a gallon of milk and another rent increase and when I ask Google a question the results are sometimes a bit better and sometimes a bit worse.
Which is only relevant if one of the following two things happens:
1. Consumption goes up. (It's not going up. 40 hours at your job buys you less shit today than it did 3 years ago.)
2. Mega-corps start losing marketshare and revenue to this avalanche of new one-to-two-person businesses. (They aren't. Their revenues are climbing, which implies that consolidation is what's happening, not diversification.)
Your theory does not match reality.
New markets are created all the time, as new products and services become viable. So one-to-two-person businesses don't necessarily compete with larger businesses for the same customers. And that's why both can have rising revenue.
None of that matters, if the populace lacks the purchasing power to sustain these “new markets”. It also assumes, that incumbents won’t enter the new markets, and acquire/squeeze/kill the new players.
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Where are these new markets, and how much of my spend as a consumer is going towards them?
This isn't the invention of the internal combustion engine, or the textile loom, or the internet. The way people are doing work has changed a bit, but from the consumer end, all I see is shit like 'your health insurance will be 30% more expensive next year' and $11 for a gallon of milk and another rent increase and when I ask Google a question the results are sometimes a bit better and sometimes a bit worse.