Comment by xp84

7 hours ago

I suppose, but that "brand" was owned by many different people, and the current one has very little to do with whatever people did in the past. At a certain point, one should at minimum back up all one's stuff when ownership changes, just in case the ZIRP economics don't exist to float those AWS bills anymore.

Totally agreed on multiple owners... but that kind of brand-memory is literally what you're paying for when you buy a company and keep the name. Every buyer decided to keep the name.