Comment by good8675309

1 day ago

Not bad considering this is a niche specialty product and cutting edge. The price will come down if the demand and market grow. Assuming raw hardware costs stop rising

Will it? The whole e-ink market seems like it has never priced flexibly.

  • It never priced flexibly because the company that makes it kept a total stranglehold on the IP through patents and basically requires you to buy both the panel and the controller from them. I think it's actually quite a simple technology but I think it's tough for them to get the economies of scale they really need to be competitive as a display technology. I'm starting to see the older-style black and white eInk displays used as Electronic Shelf Labels more often now and I think it has to do with the patents finally expiring so you can buy the components from more than one supplier. The technology they're replacing, paper labels, costs thousands of dollars per week per store to update and more so when there are sale prices. The eInk displays cut most of those costs in favor of capital and then once in a blue moon battery replacements.