Comment by dijit

In more sensible times, we'd run an ad campaign highlighting the dangers and informational campaigns for parents on what to do to prevent your children getting access to social media.

Perfect is impossible, but if its stigmatised then the network effects stop being so punitive to children who have reasonable parents.

it's the 10-80-10 rule: 10% of kids will still access social media, 10% will never... but 80% can be swayed.