Comment by dweekly

4 months ago

Mac Studio M3 Ultra: $5299 (+$1300)

Oof. That and October delivery. I wonder if the intent here is basically just to signal to the market where the M5 Ultra Studio is going to start.

6 comments

dweekly

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DocTomoe  4 months ago

Has Apple ever lowered the price of a product line?

This is just the new normal.

  • hiddendoom45  4 months ago

    They did increase the base Ram for mac configurations in late 2024 from 8GB to 16GB.

    While it wasn't a strict price decrease it was an improvement to the base model. The 24GB m3 air I bought a few months earlier would've been cheaper due to that if I held off for a few more months. Now w/ the price hikes the price I paid is now cheaper than buying a 24GB m5 air.

    • mortenjorck  4 months ago

      While these new Mac prices are probably here to stay, the upside is that once the AI market saturates and RAM prices fall, future Macs will likely get a significant memory boost at all price tiers.

      A base-config 2028 MBP could be running local LLMs at a level unthinkable today.

  • dwaite  4 months ago

    Sure, quite often. They usually have a price target in mind, but their costs and margins mean they can't always hit it.

    What's rare is that this is a price adjustment on existing shipping models, without a corresponding new model. I remember them doing price drops with a few Intel Macs in 2023, but otherwise the only example that comes to mind is the original iPhone.

  • topgrain2  4 months ago

    Yeah, they did it quite a bit in the 20-teens. Wasn't uncommon to see an event where they finished announcing an upgraded model of something, then had a slide where the current price fell away to reveal one $100-$150 lower.