Comment by Dylan16807

14 hours ago

The minis, despite being sold at the same time as SEs and having to share demand, did fine. And if you want to improve that situation the obvious answer is to pick one or the other, not to cancel both. If you want even better stats, much more than needed, wait 2-3 years between releases.

My best guess for Apple's actions is that despite there being a very real demand for a smaller phone, they don't think the discomfort is bad enough for people to switch to Android, so they don't even try. A small phone makes a lot of profit, but ignoring the demand also makes a lot of profit.

The Air was a real flop.