Comment by sameesh

4 hours ago

Why is it "spend" and not "spending"?

spend is a noun in this sentence. As a noun, spend refers to the amount of money spent for a particular purpose or over a specified length of time

  • Spending is also a noun. A gerund used to be the way you nounify a verb. “Ad spending” is perfectly grammatical, unlike “ad spend”.

    This seems to be part of a broader trend, not just business. One group of pastor-students would talk about giving a “preach”. Drove me nuts.