Comment by freedomben

8 hours ago

OnePlus is one of the saddest stories out there. It was the hacker's choice for a while. It was originally the "Never Settle" phone that ran mostly stock android, had specs maxxed out, price was great, and bootloader was unlocked plus they provided factory images. Those were all reasons I bought a lot of OnePlus phones in the early years.

Then they flushed nearly all of it down the toilet. The day they stopped posting factory images was the day I saw the writing on the wall. Such a shame.

> had specs maxxed out

Indeed, their 10 year old flagship has 6GB of RAM.

https://www.gsmarena.com/oneplus_3-7995.php

(for comparison, last year's iPhone 17 has just 8GB or RAM, 9 years later)

  • Yeah I remember buying a OnePlus 7 Pro with 12 GB (!) of RAM like 7 years ago. The processor was also bleeding edge and that sucker ripped. It combined with stuff like termux was so capable that I used it to run all kinds of stuff that makes little sense on a normal phone. The day that phone retired (from drop damage) was heartbreaking*.

    * It actually ran even longer after that as various utilities but not a daily driver, but when I didn't have it with me all the time the convenience slowly waned and it got forgotten

    • That's the phone I was using too. Gave it to my wife a couple years ago and she used it until just a couple months ago when it too suffered a fatal drop. Very sad.

      Good phone. I was worried about that pop up camera failing at some point, but it never did

      3 replies →

  • Not an apples to apples comparison#. iOS uses way less ram than android, plus has memory compression. That’s why Apple gets away with less ram and much smaller batteries with equal or better performance.

    # pun intended

    • Of course it's not an apple to apple comparison, the iPhone 7 from the same year was 50% more expensive and had only one third of the RAM (2 GB)

      1 reply →

    • iPhones from that era constantly booted apps out of RAM when you toggled between them, making it really slow to have more than a few apps open at the same time.

      These issues pretty much never happened with these big RAM android phones.

      I know because I had both and it was night and day. Like going from a netbook to a desktop machine.

    • plus has memory compression.

      FYI, Android has had zRAM support since KitKat, which is from (checking notes) 2013. Same year as iOS.

      iOS uses way less ram than android

      Common measurements I have seen is around 40%, I wouldn't say way less, but it is definitely less. Still, 3x more for a model in the same year is impressive (and more than needed to be competitive with iOS) and we should give OnePlus credit for it.

      Sadly a lot of low-ish to midrange phones are going back or sticking to 6-8GB today, thanks to the RAM squeeze and the efficiency of iOS is certainly helping Apple here. Certainly nobody is going to complain about the performance of the iPhone 17, despite only having 8GB RAM.

      In Android, Samsung doesn't seem to suffer as much. You can pick up an S26 here with 12GB RAM and 256GB storage for 623 Euro, which is a nice midrange price. I guess there are benefits if you can produce your own memory.

      8 replies →

    • > iOS uses way less ram than android, plus has memory compression. That’s why Apple gets away with less ram and much smaller batteries with equal or better performance.

      Yeah, by aggressively purging all my Safari tabs (and Apps) unexpectedly, during the most convenient times, like when I'm going through a tunnel on the train and my cellular connection is at its best. Still infuriatingly common on my 17 Pro with 12GB of RAM.

    • Regarding memory compression: isn't the use of `zswap` and `zram` commonplace on embedded Linux at this point?

  • Phones are skimping on RAM lately because of the price spikes due to the AI boom. Phones and laptops are sometimes debuting with less RAM than their predecessors of the same brand.

"Hacker's choice" phones don't appear to sell enough to justify the costs, although they can be a decent strategy for building the initial brand awareness.

Financially speaking, OPPO was right to gut OnePlus all those years ago and streamline their production into selling the same models (with minor tweaks) under the brands that are more known in this or that region. Saves on hardware and software development costs a lot, and once OnePlus was a household brand among the general public it no longer had to appeal to the hacker crowd anyway.

Sad as it is. I bought the One when they were still invite-only and mained it for years, amazing device for the time. Went a bit full circle and using a Nord 3 right now, but I didn't get it because of the brand (just needed a basic secondary smartphone for traveling and got a good deal on it, it's clearly just a generic OPPO brick).

  • You're probably right, but I would have been willing to tolerate price increases if they hadn't compromised all the other things though (especially factory images, which heavily chilled rooting/mods). I wonder what would have happened if they'd stuck with high end devices (with maybe a low-end line too) and not compromised on the hackability. For me at least I'd still be using them today as long as the price didn't get ridiculous (i.e. stayed in the ballpark with other flagships)

  • Absolutely not. OnePlus was more known and trusted outside China and should have been the flagship. OPPO has "the smell of factory girl" inside China and in SEA.

  • Do these kinds of products have to sell as many units as a phone targeting the general population? I mean, most of the target audience will hear about a new release / iteration from blog posts, tech news sites, etc., so marketing doesn't need that much resources.

    Other than that, I guess it's also not necessary to fill every casual store like MediaMarkts, etc. because unlike my grandma, tech savvy people can order online.

    But I'm not knowledgable on these things, so it's mostly just me thinking out loud.

    • The overhead of designing the actual phone and then setting up manufacturing processes and supply chains is pretty big. You definitely need to sell a lot to break even on that, especially considering that the unit margins aren't crazy.

I still remember the wait lists for OP1, 2 and 3. OnePlusX was the sexiest looking phone anyone ever released, before and since.

  • what makes the OnePlusX look good to you? Just looked it up, it has the standard smartphone look

    • it was a seamless sandwich of glass on both sides - no camera tumour. The metal band around it felt solid (likely stainless steel) and had nicely masked antenna cuts. The phone felt both very light and very solid at the same time.

> Then they flushed nearly all of it down the toilet. The day they stopped posting factory images was the day I saw the writing on the wall.

For me, it was when the killed the headphone jack with the OnePlus 6T. Around the time OP6 was released, the then CEO Carl Pei posted a poll around the headphone jack - a overwhelming majority of users said they used/wanted the jack - something like 80%+). Then they go ahead and release the 6T (and subsequent models) with no jack. At this point most of the OG fans (including myself) felt incredibly betrayed and vowed to never buy another OnePlus again. And soon, Carl Pei himself left the company and it's been downhill ever since.

The OP6 was their last good phone which actually lived up to their "flagship killer" premise without compromising on features.

Really a shame. I had a original 1 (flagship killer) a 3t, a 6t, a 7t a 9 something..I now own a nothing phone.

Their move to ColorOS away from the fully customized stock Android experience with OxygenOS was the nail in the coffin for me.

The overall experience turned terrible, and so many aspects of the OS were changed or worsened for all the wrong reasons. Everything from pulling the notification drawer and managing notifications, to the castrated home screen functionality, was such a disappointment.