Comment by fellowniusmonk

This is entirely about social friction.

Blaming the people trained by the smartest people on earth (with population level ad sales and a/b testing) to reject friction until they start to feel it as a poison isn't their fault.

We built a low friction co-working space that was mostly a social club after work hours, and by reducing that friction even the most intense introverts ended up integrated.

It's not difficult it's just hard.