Comment by HarHarVeryFunny

12 hours ago

IMO they are being pretty smart about this - the conventional wisdom is to cannibalize your own products before someone else does, and LLMs are obviously a major threat to search, with ChatGPT probably the biggest threat.

Google's "AI Overview" search results, which started out awful, are now much improved - can be actually useful - as long as you are not asking specialist questions, and the Gemini chat and voice apps are also great for everyday use, although not sure if they are yet monetizing this (volume probably a lot less than search I'd guess).

The Apple Siri-Gemini deal is also a significant way for Google to not get sidelined.