Comment by tgv
13 hours ago
> how AI poster designs have taken over local advertising
Tale as old as time: a race to the bottom. Businesses trying to cut corners, thinking they can offset it against losses from exiting customers. If it wasn't, a lot will just cut more corners.
I don't think it's a corner cutting thing though.
These businesses weren't paying someone to make a flier. The business owner was sweating for an hour in Microsoft Word and producing something that looked terrible.
I expect they are now investing approximately the same about of time iterating in ChatGPT and producing something that genuinely looks like a huge improvement to them.
This.
I said it elsewhere in this thread differently but people want to pretend the options are:
1. Paying a local designer to make a bespoke beautiful poster
OR
2. Use AI
It's not, the money is often just not there to pay someone. So you get whatever the intern or the owner can slap together in whatever tool they know best (which is rarely the best tool for the job).
It's completely understandable that they would reach for LLMs to help improve their posters.
So many people are anti-AI/anti-LLM just because it is AI/LLM, not because it's objectively worse than the alternative. It's tiring.
It's the Electron vs Native argument all over again. Sure, we'd all love hand-crafted, beautiful, low-resource native applications for everything, that takes a lot of time and/or money. It's a decision between Native and Electron, it's a decision between Electron or nothing (or at best only 1 OS supported).
Lost me at the last paragraph. Comparing billion dollar companies to small businesses does not make sense.
The real reason for Electron apps being a thing is that there is very little competition where they are used. If chatting applications could properly communicate with each other based on international standards instead of being silos, nobody in their right mind would use the trash clients that Slack and Whatsapp produce, for instance.
What's weird here is that I should be in total agreement with you.
I love it when AI tools are used to give people the ability to solve problems that previously they could not solve well.
For the fliers I'm talking about here (think a hardware store promoting their summer sale) I don't think the impact on the local poster design community is meaningful.
And yet... the resulting posters put me off. I'm trying to figure out why that is. I think the best explanation I have is the lack of intention behind them - knowing that none of the visual details - the illustrations, the typographic flair - had anyone thinking about them while they were constructed.
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I called it out a while ago but the largest market to get destroyed by gen AI was never the professional market - it was the gig economy.
The quality of generative AI may not be top-notch, but it presents an easy drop-in replacement for one-off tasks that people previously outsourced to platforms like Fiverr (voiceovers, logo design, clip art, copy editing, translation, etc).
To me nothing a human makes has the capacity to be as terrible on an existential level as genAI slop.
> something that genuinely looks like a huge improvement to them
Of course they think it's great, or they wouldn't be doing it. That goes for everyone, with anything, ever. And some customers probably think it's great, too. But if you want me as a customer, to whom all those other opinions are completely irrelevant, you'd be better off just putting a turd glazed with boogers. Doesn't matter what it advertises, I'll know a human made this, and look at the product description.
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