Comment by staticshock

You're surprised they didn't eat the tokens to churn on lots of open problems instead of asking others to pay for those tokens? They're in the token business. If they're eating the tokens, it's in support of a marketing effort, not in support of innovation across the frontier of all the other academic disciplines. The collective frontier is way too big for them to just "solve it" without asking society to at least help them break even on such an enormous public good.