Comment by crote

> Advertising through trackers is a massive portion of how sites get revenue

Sure, but magazines get a massive portion of their revenue through advertising without trackers. Same with television, or radio, or billboards.

And the ad space isn't exactly very healthy either. Take a large Youtube channel like Linus Tech Tips, for example: AdSense only accounts for 10% of their revenue! Youtube has been drowning people in ads and it still barely pays any money.

I think we should seriously consider the possibility that targeted ads might be less profitable overall. Ad blockers didn't become a thing solely because ads appeared on the web. Ad blockers became popular when ads became obnoxious and privacy-invading. With the current state of the web ad blockers are a hard requirement for a reasonable browsing experience, so the only people seeing ads are the handful of suckers too ignorant to install them.

But if ads aren't as invasive and obnoxious, people would have far fewer reasons to install ad blockers. See for example the Acceptable Ads program of Adblock Plus. If switching to user-respecting ads resulted in a significant portion of people turning off their ad blockers, it could very well result in an increase in ad revenue!