That proves little though. Their ads would be brand advertising anyway, notoriously hard to measure. Just "Don't forget Coca-Cola exists!" and you can accomplish the same with billboards or in-store advertising.
The ads that perform online are the direct response type.
That proves little though. Their ads would be brand advertising anyway, notoriously hard to measure. Just "Don't forget Coca-Cola exists!" and you can accomplish the same with billboards or in-store advertising.
The ads that perform online are the direct response type.