Comment by ben_w

> I'm wondering what people expect these companies to do? Human moderators? Sure, but Meta products have approximately half the worlds population using them. At this scale it's pretty mind bogglingly difficult to moderate down everything. The ads/posts served per second is an astronomical number.

It's Facebook's problem if Facebook can't do the things Facebook is required to do. "Oh no it is hard"? Tough. Either they find a way or find they're no longer allowed to do this business.

> This truly is a case where AI is the solution. There's no way to automate this at scale with humans. As AI gets better hopefully detection and moderation will catch up

AI *might* solve this, or Meta's AI may be trapped in an arms race with advertisers trying to get around it for whatever reason has driven them to do this in the first place; but fully automated mass-generation of personalised ads was never a mandatory part of their business plan, so it was a problem they never needed to have.