Comment by antonvs

> Every organization has a mission, a reason for being. Organizations pass that mission — along with their terminology, procedures, systems, standards, and ways of working — to their people.

Every organization has a mission, a purpose, a raison d’être, a calling, a charter, a mandate, an objective, a North Star, a foundational premise, an animating principle, an existential justification, a reason for being, and if the strategy consultants are billing by the hour, a transformational vision.

Organizations pass that mission - along with their terminology, vocabulary, nomenclature, jargon, acronyms, initialisms, buzzwords, euphemisms, procedures, processes, workflows, playbooks, checklists, methodologies, frameworks, systems, platforms, tools, standards, policies, conventions, guidelines, best practices, governance models, compliance requirements, quality gates, templates, forms, rituals, ceremonies, traditions, customs, cultural norms, tribal knowledge, institutional memory, unwritten rules, ways of working, ways of thinking, ways of collaborating, ways of communicating, and ways of filling out expense reports - to their people.