Comment by RestlessMind
9 days ago
> by now we'd probably have widespread p2p video chat
we still have it. WhatsApp video chat is the most widely used video chat app.
> we already had p2p calling with Skype; we've regressed in that area
Skype was barely present on mobile and got acquired by Microsoft before Mobile took off. Then it was as good as dead. So we have in fact progressed massively that anyone in Asia with a crappy handset and a decent connection can still have a video chat with anyone else in the world.
> Music, movies, TV could be mostly free if we had retained the original 28 year copyright period
And world would be so much better if no one was greedy. The fact is that we have not retained original copyright period and the reasons are beyond adtech, so what are you gonna do about it? Also, that doesn't solve the problem of long-tail content which is massively entertaining.
> The things you list are all free or nearly free to run with modern technology
Lol wut? Try running your own Youtube and you will discover massive technical problems (storage, network bandwidth, content moderation, discovery etc).
> Ads enable market capture
Google tried YT premium and look at its adoption numbers. It starts at 89 INR in India (less than a USD) and yet its adoption is minimal. 89 INR is cheap for at least a few hundred million Indians. People simply prefer ads over paying up.
My point here is that the reason any of this stuff is possible is because the underlying technology makes it extremely cheap. It's not ads that make it so anyone on Asia can have a video chat on a cheap phone; it's that even cheap phones are absurdly powerful and bandwidth is plentiful. Signaling a p2p call is cheap, and phone companies already do it for voice calls. Wasn't WhatsApp the one that had something like 100M-1B MAU charging $1/year on hardware from a decade ago? The actual cost of these things is trivial.
Ads don't make it possible for people to have cheap access to movies. The fact that it costs literally nothing (c.f. bittorrent) to distribute them does. Especially for older recordings that were already paid for generations ago. It actually costs more resources to centralize distribution to serve ads.
Yes it is expensive to run a giant worldwide monopoly on video distribution. But that's not necessary. And some of those problems (e.g. content moderation, discovery) don't exist when self-publishing or curating partners.
People taking ads over paying is exactly why they are anticompetitive. They allow below cost services, destroying competition from companies that just want to fairly offer a service, leading to everything having ads and surveillance, eventually driving up costs of everything.
> because the underlying technology makes it extremely cheap
underlying technology doesn't materialize out of thin air though. Google and Facebook have invested lots of dollars and engineering hours into making Youtube or Whatsapp video a seamless smooth experience for billions of users. That's why the technology seems cheap now. Early on, there were big concerns about Youtube profitability.
> it's that even cheap phones are absurdly powerful
Again, thanks to Android which was funded indirectly by ads.
> c.f. bittorrent
That is plain old theft.
> And some of those problems (e.g. content moderation, discovery) don't exist when self-publishing or curating partners.
Curating partners have economies of scale. That's how you get Youtube. And for self publishing, you can see that most of the "self publishers" on internet are at the mercy of adtech giants (Google and Facebook) for distribution.
> destroying competition from companies that just want to fairly offer a service
That's why I cite Youtube premium. Google offered an ad-free option at a fair price and yet hardly anyone wants to pay for that.
The underlying technology enablers are from companies like Intel, AMD, Qualcomm, TSMC, Micron, all sorts of ISP/cell providers, etc. They're the reason why computers are over 10x faster than they were 10-15 years ago, storage is 1000x faster, networks are 100x faster, etc. The technology is cheap because of actual technology companies. You don't need a centralized service for video calls. You need lots of bandwidth between endpoints and some relatively modest signaling servers (similar to voice calling, which already existed).
Bittorrent does not equate to theft, and the point is it demonstrates that actually distribution costs nothing. The production of most media was paid for generations ago. It can be free or extremely cheap because it's literally free on the provider side. The thing that costs money is monetization.
The fact that self-publishers are at the mercy of ad companies is the point. The ad companies destroy every market they infect. Because they use predatory pricing.
2 replies →