Comment by axus
3 hours ago
Observing my local McDonalds, and comparing to my childhood experiences; now McDonalds is doing a lot more volume. The drive-through line goes faster and is longer, and there are pickup orders. So in total, they are making more money than ever.
My memory is that McD drive through was worse before, and less people used it. Go to a Burger King drive-through if you wanna go back in time.
Inside, similar number of customers, and inexplicably fewer employees serving them. I blame the management decisions more than the data it's based on. Probably the numbers are telling them to punish the indoors customers, and they aren't using their brains about how that's going to be a long-term problem.
Speaking of data, you can ask the app to "anonymize" you as Valued Customer. Your name doesn't really matter to McDonalds.
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