Comment by jcfrei

search isnt that super hard to solve. the problem is that incentives are misaligned - which means companies who sell something have an incentive to share their index with the corporation that pays to be the default search provider. for a simple search engine that just delivers facts there's very little incentive to keep its index up-to-date: because that company wont get the apis to retrieve the content efficiently, so it needs more compute, bandwidth and storage to run.