Comment by xp84

> why not provide it for free and monetize opportunistically on the data itself?

Interesting proposition. It seems to me like the first round of this (Hotmail, Yahoo, the free types of accounts AOL offered, Juno, etc) was not about monetizing the data, but about acquiring sticky loyal traffic for their overall portals, to monetize with ads. Remember in the early days you'd log into Yahoo or whatever and the first thing you'd see was your inbox, then later on all these services added a welcome page that would have a bunch of "news/sports/entertainment" type stories, ads, and links to more Yahoo! services. Email was being used then as a loss leader to guarantee you'll be returning several times a week minimum.

I believe it was Google who broke the seal on reading our email to show us targeted ads.

I hear what you're saying that especially for those who go through exceptional circumstances, a free email untethered to any billing account is useful.[1] But it's still sad to me that that concept - admittedly very compelling to Gen-X and millennials who were going through the chaos of college in the 90s and 2000s when email was becoming popular - ended up cementing this idea forever. Both by establishing these identities on a few popular commercial domains like gmail.com, hotmail.com, and yahoo.com, and by setting the expectation that "email shouldn't cost even $1 a year." Most of us pay $60-100 a month for an ISP and another $60-100 a month for a cell phone plan, and $0 of that money pays for email.

[1] I'd argue that for everyone fortunate enough to have more stability of accounts, homes and such, the "moving" problems could have been easily solved by a regulation kind of like cell phone number portability, which shockingly worked out quite well.