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Comment by Taikhoom10

14 hours ago

Well I mean you have to pivot to survive, they likley should just sell to a larger dominant omnichannel retailer.

pivoting is useful if you are doing several things, one well and the others badly. You stop doing whatever it is you are bad at and focus on what you are good. If your company is going strongly overall, you can just continue doing whatever you are doing (adapting to the market is still necessary, but not with huge changes)