Comment by hadrien01

15 hours ago

The entire section of the website about 'The Dark Ages' is priceless. They don't pull any punches: https://about.iceland.co.uk/our-story/the-dark-ages/

The operating profit chart too, oof:

https://about.iceland.co.uk/our-performance/

  • Yeah, except profits are down from the peak. I do not know enough about the market, but my suspicion is that they basically benefited by focusing on a specific market, "Focus," and will basically see this erode over time as more companies in the high end move into their market.

    • It’s been twenty years. What’s the timescale that makes it worth wrecking your company in anticipation of a competitor moving in… some day?

      2 replies →

For an ignosecond, I thought Iceland the country was talking about its 2008-2011 crisis, they rewrote their constitution and imprisoned a bunch.