Comment by devin

7 hours ago

Anchoring your identity to brands is tragically uncool no matter how you slice it.

This comment feels like it's from the early 90's when people were being critical of bands for selling out.

  • Is there something wrong with being critical of bands for selling out, though?

    • the concept of selling out often seems seriously under-specified, and thus, like many things in our society, it becomes a tool for one set of people to improve their own status by attacking another set of people.

      It is in the end a moral stance on what are the proper aesthetics, which is the kind of thing that manages to make both morality and aesthetics extremely suspect.

      1 reply →

    • No,

      It was a rare magical moment where consumerism receded - flannels were never about brands. Your band had to be "authentic" (and I hate that word) and anti corporate. It's the point in time where we all started hating ticket master.

      It was replaced by GAP sweatshirts and Britney Spears, and you can draw a straight line to people waiting on lines for iPhones, your C suite in fleece vests and Taylor Swift.

  • That's a very different situation. An individual "anchoring their identity" to a brand isn't doing so to earn money, which is why bands "sell out". It's just a choice they make about who they are, and I have to agree with GP that that seems tragically uncool.