Comment by epolanski

There will never be any significant loyalty in this field, models are commodities, we will keep switching to the best/most convenient for a long time.

Proper usage in applications will go through similar considerations.

The only "captive" users will be non-tech enterprise users, but they are already in Gemini/Copilot land because they are natural extension to existing Google Cloud/Teams plans and nobody cares about what models are inside those, procurement, contracts and data retention are what matters.