Comment by lelanthran

> If people can't summarize what they do in 1 sentence, than they likely have a fuzzy definition for a business project goal.

I broadly agree with your point, but disagree with this sentence. IME a 1-sentence business goal is almost certainly too fuzzy to be useful. There's nothing actionable about "We help you survive audits and readiness for regulation $FOO", which is frequently the business goal.