Comment by vector_spaces

I completely agree with your critique here but I will say that I have had difficulty understanding pure math texts because of 'colorful' language -- e.g. "chattier" treatments of mathematical analysis. But I will also say that I'm glad such treatments of the material exist, partly because I know that what appeals to me doesn't appeal to others and these might be a valued resource for them, and because often pushing through and understanding texts that were difficult at first helps us to see the material from a different perspective. I think this optimization perspective squashes this possibility a bit when taken too far, as it usually is