Comment by quinncom

18 hours ago

I love that it has a feature to prove images came from the real world:

> Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image.5 Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.

Can't I just point my camera at an AI generated image? And it will get the stamp of authenticity?

> I love that it has a feature to prove images came from the real world

Congrats to Apple achieving nation-wide tracking, embedding some kind of yellow dots[1], but this time this time this is based on strong cryptography and non-removable, targeting people who don't use AI under the slogan "we are fighting AI fakes", but people still "love the feature".

[1] https://en.wikipedia.org/wiki/Printer_tracking_dots

On the opposite side, this read to me like there was so much image processing going on in the background and off device that they felt like they needed to prove that there was a real image backing the creation, and that it was not all AI. It really begs the question of what the extent is of image processing.

  • The iphone image pipeline is mostly just playing with exposure and color, things that we widely regard as fair game in editing. Where the line was crossed was magic eraser and reframe where the iphone is straight up making objects in the image.

The weakness of this is that a person can take a picture of a high resolution screen or print.

We really need Apple to open up true depth APIs to make forgery non trivial.

  • I don’t know too much about image processing, but my intuition tells me that distinguishing a photo of a 3d scene from a photo of a photo of a 3d scene is a much easier engineering problem than distinguishing it from an AI-generated diffusion. So even just reducing the problem to the former is still a worthy accomplishment.

  • Agree with the weakness, but the benefit of provenance is still there. You can't tell if the picture that person took is of an AI image, but there's some value in saying "I took this" and being able to prove it.

    • I hope future social media presents this metadata so if someone claims a photo is from the BBC, it actually gets checked against the keys the BBC sign their photos with.

    • How does this actually work though?

      1) I see a photo online and doubt it's provenance

      2) I contact the photographer and ask to see their cloud image (???!)

      2a) I borrow someone's mac to download the image (.jpg?) and it can be verified on that?

Yes, this is really a "Pro" feature, while C2PA exists, not many consumer products have it, iPhone will be the game changer for reporters.

  • Reporters who only capture pictures on an iPhone and not a "real" camera, and who also never need to edit the photo to crop off or obscure identifying information, innocent bystanders/victims, gory violence or nudity, etc...

    The problem is real, but this solution seems to not really solve it in any practical sense.

    • You want to do all that, then still can prove the picture is authentic. The editing history show what had been changed compare to the previous version, from the color adjustment to blur areas... it's not about preventing editing, it's about proving the authenticity when needed.

      1 reply →

    • Reporters who only capture pictures on an iPhone and not a "real" camera, and who also never need to edit the photo to crop off or obscure identifying information, innocent bystanders/victims, gory violence or nudity, etc...

      So, 90% of photojournalism outside of the major cities, then.

    • you could do edits like crops in a way that preserves the signature using ZK proofs

I wish next year for videos too.

We really need it for journalism. Otherwise we will not know what is real and what fabricated with ai.

Canon's original high end digital models had this as a feature, that your images could be digitally signed in-camera based on raw sensor data. Primarily for law enforcement. Obviously a far broarder use case, now.

Feels like the only ones who'd benefit from this are AI companies that are afraid of tainting their post 2023 datasets with their own slop.

On the other hand if this becomes mandated by law I can see it become treacherous for endusers.

  • It also sounds pretty useful for anyone involved in a lawsuit to be able to present photographic evidence again. I’m sure GenAI is already a big headache for forensics, and enforcing AI watermarks will clearly not be bulletproof.

    • Will it ever work until a TPM like module is directly integrated into camera sensor? Older attempts of Nikon and Canon got broken, same had happened with C2PA implementation for Android - if it gets anywhere close to CPU it is insecure.

      1 reply →

A mobile phone.. an internet communicator.. a music player.. don't you get it? well, steve, actually 18 years later it's a .. camera

*Not available in EU or China.

I wonder what the common thread is.

  • > I wonder what the common thread is.

    Regulation.

    For China I would assume like other services, if there's some cloud involved, it should be on Chinese soil and accessible to China.

    For EU harder to guess, but again the lock-in with "Private Cloud Computing" feels related.

Cynical take: A single photo to now consume up 50mb of cloud storage, adding to the demand for more data centers that supported the creation of this authenticity issue in the first place.

Finally. Android phones have been shipping with C2PA since last year, so it's great that the final holdout has capitulated, though with its own set of nonstandard tools.

https://c2paviewer.com/articles/samsung-galaxy-s25-c2pa

https://security.googleblog.com/2025/09/pixel-android-truste...

https://c2paviewer.com/supported-devices

How will this work against rehosted images on all the platforms people actually share photos from? It’s a good feature but many popular services apply metadata stripping and basic image adjustment before resharing. That seems like the place where people would actually want to verify authenticity.

  • It works for the author of the image who want to prove the authenticity, and the party that publishing the image who want to maintain the trust.