Comment by hbarka
18 hours ago
There’s a standard for paper sizes called the ISO 216 international standard, aka A-series paper sizes. You may be familiar with it outside of the American 8.5”x11” letter size. The simplicity, for example, where an A3 sheet is exactly twice the area of A4. One A3 sheet folded in half becomes two A4 sheets. This is intentional: when you fold or divide an A-series sheet exactly in half, the resulting sheets have the same proportions as the prior. The aspect ratio is preserved across all A-series paper sizes.
The iPhone Duo is designed with this in mind. The aspect ratio any way you view it, folded or open, is preserved. Apple design knows a thing or two.
It was useful for paper because it helped save time in cutting, folding, printing etc. None of that matters for a phone.
This is such a non issue given that iOS developers already have so many resolutions to test.
> None of that matters for a phone.
Of course it does. They show the most basic example right on the page, which is that you can side-by-side full screen apps.
Hm, my folding phone doesnt have this aspect ratio and I can still do that.
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This would matter for bigger versions of the same thing. For side-by-side, the aspect ratio is unimportant since you naturally unfold to have two of them.
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this isn't great design, it's tautology. of course the phone open is twice the size of it closed. it would be hard to make it otherwise.
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But apps can just rejigger into widths that fit. It would be more of an issue back when mobile sites were first becoming responsive and we pragmatically chose 2 or 3 media query widths to serve different layouts and then applied the same thinking to mobile apps. Of course the initial mobile apps, particularly on iPhone, stuck to just one and later just a few sizes themselves. As there was a wider range we did things more responsively on a continuum.
I still think the broader point of there being design reasons to hit these ratios stands and is great. I just think the idea that it needed to be precisely twice the width so apps can fit full-sized doesn't hold too much because there isn't really a "full size" notion. Or if there is, the full-size is probably the double width one. If it wasn't exactly twice the width, most apps are already built to fit into varying iPhone/mobile screen widths.
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Apps already work on Apple devices with many different aspect ratios.
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Proportions absolutely matter for displays, both for aesthetic comfort and for efficient scaling. Most of the world uses ISO216 and its pleasing 1:sqrt(2) proportions. Leveraging aspect ratios with wide acceptance is a win both psychologically and for graphic designers.
The algebra proving why "halving long side H and flipping maintains aspect ratio" implies a ratio of 1:sqrt(2):
Our world is full of artifacts from a previous ages and using some of those as standards is useful/convenient.
We still use QWERTY keyboards even though our highly futuristic typewriters don't jam anymore. We type commands on tty teleTypeWriter, we save files with buttons using a floppy disk icon, etc etc.
I always forget the US doesn't use A4 etc. (or do you?)
How can you forget? Growing up in Australia, every computer I’ve ever owned has defaulted to “US Letter” as the paper size. (Even when your computer was set to use Australian localisations.) If you didn’t change the setting, you couldn’t print. The printer would complain that it was out of paper, because it didn’t have a tray with the requested us letter paper in it. It was one of those things you always had to check.
I don’t think I saw a “us letter” sized piece of paper until I was an adult.
Must be an Anglosphere thing. Every non-English computer and office software I've ever used correctly defaulted to A4.
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Every windows install I've ever done (in Australia) I picked "English (Australia)" when possible, and "English (UK)" before Microsoft provided that localisation option. I've never seen US letter as a default.
That's funny because (living in the US) I've noticed that many printers default to A4. Maybe 20 years ago, one printer at work would think A4 paper was loaded in it after every power-failure and we'd have to go through the menu and change it, or it would require you to clear a warning before it would print anything sized for US letter.
We (normal citizens, businesses, government) mostly use “Letter” size https://en.wikipedia.org/wiki/Letter_(paper_size) which is slightly shorter than A4
Apparently the reagan admin is responsible for making this our official government document size, and no one knows exactly why this size was chosen.
Like most of your standards. No-one knows why, but it's obviously advantageous to defend it religiously as "better than everyone else"
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That Wikipedia article was lacking citations so I dug some up with ChatGPT: https://www.govinfo.gov/content/pkg/GPO-CPUB-101spub9/pdf/GP...
On page 52 (57 of the PDF), there’s a letter dated December 18th 1978 (Carter administration, not Reagan) from the Congressional Joint Committee on Printing adopting 8.5”x11”, effective January 1st 1980 so departments & agencies could use up their 8.5”x10.5” stock.
I also found this article from Time from January 15th 1979 that this was actually slightly cheaper despite using more paper: https://content.time.com/time/subscriber/article/0%2C33009%2...
The government adopted 8.5”x10.5” to save money back in 1921 vs what was already the industry standard of 8.5”x11”, but this ended up backfiring and a General Services Administration report in 1972 recommended switching to 8.5”x11” would reduce by 5% the amount of times a secretary would need a second page. The Joint Committee of Printing estimated this change would save several million dollars.
> On hearing the news, one straight-faced bureaucrat in the Government Printing Office said of his colleagues' reaction to the news: "Some people think that this issue has been inadequately studied."
Apparently the American Forest & Paper Association is under the impression that it was the Reagan administration’s proclamation:
> Oddly enough, the United States used two different sizes - the 8" x 10.5" and the 8.5" x 11". Separate committees came up with separate standards, the 8" x 10.5" for the government and the 8.5" x 11" for the rest of us. Once these committees found out about each other a couple years later, they agreed to disagree until the early 1980's when Reagan finally proclaimed that the 8.5" x 11" was the official standard sized paper.
https://web.archive.org/web/20120220192919/http://www.afandp...
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Like as a standard? No. But I can go to a stationery shop and buy an A4 notebook.
No, "letter" is the standard
Or "legal".
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The way this comment was going I was pleasantly surprised to see that the iPhone Duo adhered to the ISO standard.
From Apple's diagonal measurements [1], it looks like the screen is actually a few mm off from the closest ISO 216 sizes.
d = 7.58in = 192.532mm [1]
d^2 = w^2+h^2
Unfolded:
h = d/sqrt(3) = ~111.1584mm
w = h*sqrt(2) = ~157.2017mm
Closest ISO 216 size: A6 (105x148)
Folded:
D = 5.36in = 136.114mm [1]
H = D/sqrt(3) = ~78.5855mm
W = H*sqrt(2) = ~111.1366mm
Closest ISO 216 size: A7 (74x105)
[1] https://www.apple.com/iphone-duo/specs/
I imagine that would be to account for the bezel. The outer display is slightly less than half the size of the inner display, so to get the same aspect ratio they would have to adjust it slightly.
But it's not really the same aspect ratio, is it?
Because one is used predominantly vertically, and the other horizontally.
As long as there's this landscape vs portrait difference, how does the aspect ratio similarity actually help?
If you unfold and have two apps side-by-side, then the aspect ratio (and seemingly size?) is the same as having one app, closed. Seems nice to have.
That doesn't require a special aspect ratio.
I mean that's true for side-by-side foldables in general isn't it? It doesn't require what Apple is saying about the aspect ratio here.
I want to be able to open the phone and get the original closed-state image, but stretched to fit the new total hardware viewport size.
You mean unlike all of the marketing photos?
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I really assumed the point of this was going to be to complain about how no phone/phone cases are exactly the same... which is an absolute scourge on society that I assume is continued by Apple here.
Too wide to fit in anyone's pocket, but the ratio is the sine of 45 degrees! Seems like a very non-Apple thing to do, honestly. My jeans don't care about math.
It’s the size of a passport, which does fit in most pockets.
I just put a passport in my pocket, and it did fit. It's a lot thinner, and bends a bit... but yeah, maybe it will. Interesting.
That's not far off the 4:3 of the Samsung Z fold 8. Around 4.24:3.
People mythologising Apple design will never get old
This aspect ratio is sqrt(2) - 1.4142...
It is funny to calculate it from proportions of A3 and A4 formats.
There are compromises to any proportion decision. A tall rectangle is much more natural to hold than a fat rectangle, especially at the size of this device. The user also has to relearn the location of on screen buttons that have always had a consistent location.
Take a sheet of A4 paper. Fold it in half. Fold it in half again. That’s about the size of the Duo inner screen (a little larger actually, A6 is about 13% smaller than the Duo screen).
Surely the next version will unfold twice to reach A3 size
You mean all two states?
But what's the point?
With a ratio of 1:√2, you can cut the sheet in half parallel to its shorter side, and each half keeps the same proportions.
I think the parent comment meant: "What's the point with respect to a phone's screen". As far as I can tell this is irrelevant for a technical screen size and app ratios? As far as I can tell the toothpaste is already out of the tube when it comes to reducing the aspect ratio testing burden for developers but maybe I'm just way too far away from the mobile development space to be aware of the pain points this is solving.
Aspect ratios are very important for UI design.
But why paper's ratio is important?
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Size is even more important for UI design. If you don't think you need to re-design the layout of your app when the screen doubles in size, you shouldn't be doing UI design.
Moreover, app developers for iOS have to support fewer aspect ratios than developers of Android apps. In theory, this allows for more attention to be given to the UI design for each aspect ratio - rather than having to use a spring-style stretch layout.
If I were to guess, this does look like a new ratio to support, but at least it's just 1 instead of 2.
It's to make commercial use of paper mind-numbingly easy in terms of calculation and avoiding waste.
I would imagine this helps a lot having two screens side by side. You can remote into another phone and help a user like an old relative accomplish something. Or run a virtual machine or AI control panel
There is no doubt this is why Apple did this.
I often make the argument about whether metric is "better" being split by "is it better on paper" vs "is it better in day to day life" - and most metric stuff breaks down in the latter, meaning, the non metric systems seem to be perfectly fine in day to day life, but almost always better on paper.
Like Celsius - sounds great on paper, not any better (and in some ways, worse) in day to day weather/temperature.
One of the few exceptions I find is metric paper sizes. It's such a beautiful way of designing the sizes that is not only perfect on paper (pun proudly intended), is also totally practical in real life.
> "is it better in day to day life"
Speak to a carpenter or construction worker from any country with the metric system. Measure anything by simple powers of ten and simple decimal shifts makes life so much easier. Quick, what is half of a yard-length beam less 12 1/16"?
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Not sure how Celsius is worse? Its unit is the same of Kelvin, just shifted by 273. 0C is freezing, 100C is boiling. Some people say Fahrenheit is more representative of how people feel, but that is very subjective and biased towards the West and Northern hemisphere.
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Only Americans feel this way about Celsius. The only downside is that Celsius requires 3 digit precision to really accurately characterize what temperature a room feels. I would be willing to bet humans are woefully inadequate at knowing the temperature of the room they are in anyways
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As an American, I find Fahrenheit much better for ambient temperature and body temperature, but I hate seeing it for things like melting points of materials and the like. I'm always thrown off by statements like 800-degree pizza ovens, because once you get above 500°F it is out of the realm of everyday measurements, and I have trouble mentally separating the values for metals melting in °C and "gee whiz" temperatures in °F.
All scientific and engineering use should probably eschew the customary measurements, even in the news. For example, in aviation, they use °C now unless your airplane is very old. Unfortunately, in the US we still use inches of mercury for pressure, both knots and MPH but never km/h or m/s, etc.
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Celsius is not really related to the metric system. It's just a temperature scale the entire world (minus the US) agreed to use.
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Why do you think Celsius is worse in day to day life?
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sounds useless and ridiculous
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I mean, I wouldn't hate it if they got into cars
An Apple Miata is the dream. Take the design team from the MX-5 NA days and marry it to Apple's design team. Both are exemplar in engineering and the result has me drooling as I day dream here.
Apple design is the polar opposite of the MX-5. The MX-5 is a masterpiece of mechanical design and function. Apple makes minimalist purely electronic fashion gadgets that are highly form over function and remove user agency.
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I imagine it would be held together with glue and tiny screws.
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There's already Ferrari Luce
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Stickshift option instantly gone, with a recall to swap existing manuals to automatic
I'm very glad those Apple Car rumors didn't materialize
Then you'd need special apple fuel, special apple wipers fluid, special apple tyres…