Funny this was downvoted: I was thinking the same as I was reading this thread.
True mass market means optimizing your product for the fat part of the population bell curve. This is some point or region in a space of { cost, features, use cases, durability }. The Apple Watch works for everyone from a stay at home parent, stocker at the supermarket, executive, and so on. If you work in a machine shop or spend a few hours every day working out it may not be for you.
There’s a marginal but valuable exception: think of prosumer cameras. There are indeed pros, and the feature set is good enough for some of them to shoot with a prosumer camera (any actual pro can shoot better photos with an instamatic than I can with a phone, much less an SLR). But most people buy the high end aspirationally. Why not? That penumbra pulls more people in who really need the plain old features.
And anyway once you really are at the high end your needs can be idiosyncratic.
Funny this was downvoted: I was thinking the same as I was reading this thread.
True mass market means optimizing your product for the fat part of the population bell curve. This is some point or region in a space of { cost, features, use cases, durability }. The Apple Watch works for everyone from a stay at home parent, stocker at the supermarket, executive, and so on. If you work in a machine shop or spend a few hours every day working out it may not be for you.
There’s a marginal but valuable exception: think of prosumer cameras. There are indeed pros, and the feature set is good enough for some of them to shoot with a prosumer camera (any actual pro can shoot better photos with an instamatic than I can with a phone, much less an SLR). But most people buy the high end aspirationally. Why not? That penumbra pulls more people in who really need the plain old features.
And anyway once you really are at the high end your needs can be idiosyncratic.