Comment by tiffanyh
14 hours ago
People under estimate how hard it is to talk naturally in front of a camera.
There’s a reason why acting as a profession exists.
14 hours ago
People under estimate how hard it is to talk naturally in front of a camera.
There’s a reason why acting as a profession exists.
As someone who has spoken on a lot of stages, it's hard. I do sort of agree that falling back on an obviously rehearsed (over-rehearsed?) style isn't great. Jobs wasn't that way but (mostly) but he was a real talent who could have sold sand to arabia.
I do think there's a general high-end corporate tendency these days to over-rehearse for big stages. I could name some CEOs who were doing it years ago. And I could name some CEOs who were terrible presenters but were very successful at least for a time.
He maybe didn't present that say but he did rehearse a lot
Rehearsal is definitely real. I've certainly guilty of running through presentations mentally and then cringing here and there when I actually give them because some stuff that worked in my mind doesn't really work with an audience. They're almost certainly better when I deliver a modified version a month or so later.
That said, it's also the case that casually recovering from tech glitches is pretty key.
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*way
That's true, but if you wanted to boil down the art of acting to one sentence it would be "do not pretend; actually do".
Jobs was a great actor in that he did not pretend to be excited. Whatever coaching is being given here is exactly in the opposite direction of acting.
It is just one approach, often referred to as method acting.
But good actors trained more classically can be just as convincing by pretending.
One is not better than the other, these are just different approaches, both capable of delivering excellent or terrible results, depending on your skills and practice. Being excited doesn't mean you look excited to an audience and vice versa.
Surely they have enough money to hire either someone to teach them to do it better or someone to give the presentation instead.
It’s also hard to be the CEO of a multi-trillion dollar company. Speaking is part of the job.
Nah, this is a deliberate choice.
Do they?
I think everyone knows how many hours they practiced and the depth of talent they could draw from. The inhuman consistency demonstrates a deliberate choice, that undermines their own message.
Care about impact wasn't just a Steve quirk, it was the reason keynotes were worth having.
Try saying "And one more thing..." in recent-Apple voice, without laughing or crying.
You can have the best acting coaches in the world and still not get ‘it’.
Comparing anyone at keynotes to Steve is challenging. He really was among the best at presentation.
I agree, expecting Steve would be unfair. And trying to duplicate him would be a mistake.
But find a voice that works for whoever is presenting, or get different presenters.
The visuals and videos were excellent. The product was cool.
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Apple trying to make presenters 'act professionaly' is the problem, not the solution. Somehow it worked pre Apple campus?
Infinite Loop seems to have missed somehow. The old Apple with multiple dodgy buildings all over the show was perhaps a bit more chaotically creative. Now it all seems very rehearsed, architected. Too perfect, just like the campus.