Comment by gehsty
8 hours ago
I disagree with it feeling aimless - other than the Vision Pro, you can’t really point to a weak point in their lineup?
You can only invent the modern smartphone once then everything else is iterative. The iPhone, iPhone Pro, Air and now Duo is a crazy strong lineup. Same for the watches, same for the AirPods.
Vision Pro is super interesting but just not ready for prime time yet, but as a demonstration of what is technically possible it is fascinating. Immersive entertainment is a huge opportunity, watching a gig or a sports game like you are there. If they can repackage and get it down to $500-750 then they could have another hit category that largely doesn’t exist (like Bluetooth headphones pre AirPods - around but no one had nailed it).
You think VR is a technology problem, and phones were the same way - they’re not. The iPhone was Jobs taking existing technology combined with vision to create an entirely new market.
VR is the same, you mentioned getting price down, Meta’s is $500. It’s not a tech problem, it’s a vision problem and Apple no longer has the vision needed to make a new industry like VR be successful.