Comment by eigen

> Ford makes the Bronco Sport anyway, and they make money on it.

The current Bronco Sport generation was introduced in 2021 with minor changes in the ensuing model years. Ford USA sold 134k Bronco Sport in 2025, of 783k SUVs (17.2%) and 2.1M total USA vehicles (6.4%). the Ford E-series truck with 3.2% Ford Truck sales or 2.0% total vehicle sales may be a better comparison. It also is a design introducted in 2021.

phones are more likely mostly new designs in each model year, but we can wait for the teardowns to see.

https://www.best-selling-cars.com/usa/2025-full-year-usa-for...