Comment by guywithahat
8 hours ago
> I’ll report back on the refund.
Good luck on that. I have sympathy for OP, but running ads is really hard. It's why most people set targets for things that happen in the app (OP updated to a target of winning a game, not just installing), and why companies have entire teams dedicated to monitoring Google/Meta/X ads. Trial runs are often thousands of dollars, and it's easy to evaporate money. I've made the same mistakes, and its why y-combinator strongly recommends against running online ads, especially in the beginning.
Thanks, and agreed. The in-app goal was the lesson, and I'd rather have learned it at $220 than at a trial-run budget. The part I found interesting is that Google's count wasn't wrong: there really were 21 installs. You only saw the problem by looking at which version of the app they installed. The YC advice is roughly where I've ended up too. And fair point on the refund, I'm not holding my breath, but I'll report back either way.