Comment by 20k
6 hours ago
Nobody wants to admit just how bad the bot problem is, because it starts to dig into the fact that advertising isn't nearly as effective as advertisers let on
6 hours ago
Nobody wants to admit just how bad the bot problem is, because it starts to dig into the fact that advertising isn't nearly as effective as advertisers let on
> advertising isn't nearly as effective as advertisers let on
Most marketers should know exactly how effective their ads are by measuring to the end of the funnel. This is standard for most business and while bots are a problem, if you're judging online advertising at the front end of the funnel that's to a large part on them for a bad setup and/or optimisation.
Let the Google Ads account run dry, discover your Analytics never actually goes down. It was just donating to multibillionaires the whole time.