Comment by weare138
2 hours ago
I keep hearing this same story over and over. It's starting to sound like that's just Google's business model.
2 hours ago
I keep hearing this same story over and over. It's starting to sound like that's just Google's business model.
But in large, it works. We only hear from people for whom it doesn’t work.
I think Google's business model in large part is having a super complicated ad console that very few, if anyone, actually knows how to most efficiently operate.
So what happens is that the savvy media teams figure out what works through meticulous trial and error, and constantly monitor Googles weird changes to the levers you are given to operate the "console."