Mullenweg has returned as CEO after attempted board ouster

7 hours ago (techcrunch.com)

Seems like nobody is actually reading the TFA which is a shame because what the article describes is truly mind boggling:

>However, the board’s plan did not go smoothly. Seemingly declining to depart, Mullenweg booted other admins out of the company Slack and told employees everything had been worked out and that he was back in control of Automattic

What the article is actually reporting is that no one at Automatic is giving a straight answer not that the board caved and reversed their decision.

  • Holy shit. You are, if anything, underselling the article.

    > When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.” Mullenweg never provided any official comment about his return, but noted on X that this was likely the fifth time he’s faced a “coup.”

    And like all well-run companies, it's not clear who the ceo is.

  • That company sounds like a clusterfuck. Good luck attracting good talent with such dysfunctional leadership.

It does sound as if he has lost his grip on reality.

> When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.”

And if he's trolling, then I would argue that's also evidence towards having lost his grip on reality.

  • I'm a little unclear on the timeline here, but Mullenweg just got back from Burning Man. I suspect that's related to both the content of the post and the board's timing.

    • The rumor I saw when all this started implied it was.

      I think it said that Mullenweg always came back from burning man with lots of ideas.

      The implication to me was the ideas were terrible and the board was afraid of having to deal with it yet again. But that’s a total guess.

  • The additional reporting at [0] about his alleged behaviour in internal channels along with his public posts on social media really reinforces this same feeling for me:

    > “oh, since I’m a pirate now, I fucking curse. after 42 years of never uttering a curse word, it’s kinda fucking fun. if this is a HR problem @caron please wrangle me in since my normal wranglers are with @Mark Davies.” […] Mullenweg also posted that the Automattic Slack “smells funny, like turncoats” and said he was going to hang out in the WordPress.org Slack instead.

    Good luck to everyone in the blast radius.

    [0] https://www.therepository.email/matt-mullenweg-swears-for-th...

So he was on a leave of absense, and now is no longer on such a leave? This is only an attempted coup if you think the leave of absense was a pretense, but they give no evidence of that in the article. I saw it suggested that he usually has wild ideas after returning from burning man, and the board wanted to insulate the company from the effects of that. That he's now back is evidence for a theory along those lines, and contradicts a theory that the board was trying to get rid of him. But I have no insight beyond that.

This title would benefit from editorializing “of Automattic” for those who do not follow the daily drama this individual has created.

ETA: Or better yet a clearer statement that nothing about this is clear.

I only see the headlines of this drama. All it tells me is to stay far away from any dependency on this company.

  • In 2010 WordPress seemed like important technology. It wasn’t perfect, was a big and fruitful hacking target, but it had been built and refined and had a big ecosystem.

    I’m not sure how and why controlling it today is seen as an important thing. It’s not irreplaceable, you could reimplement all its basic features easily in a weekend with AI, as well as the plugins and theme you’re using with it. And you could pick a language other than PHP while you’re at it. You might have your own security vulnerabilities, but anything’s better in that department than running WP.

    Why do people care about wrestling over control of this particular ship?

    • I used to ask this question back ~2015 - I was seeing companies with massive, clunky CMS installs just so their non-technical/less-technical staff could update their websites without filing tickets to IT/dev. It seemed to be more about those departments wanting autonomy and not having to wait weeks or months for internal IT/dev to make site updates. The consensus within one dev group was that the company would have been better served by hiring someone who knew HTML/CSS/Javascript to embed with the non-technical people and edit a straightforward frontend site for them.

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    • A lot of people know it, there are a huge number of existing installs that work well, the ecosystem is huge and not everyone wants to vibe code replacements.

      It is very empowering for people with limited skills.

  • Definitely stay away from anything Matt Mullenweg is involved in. Part of what led up to this was a feud he had with a plug-in author, that led to Mullenweg signing his own plug-in as an update to the original author's plug-in, in the official Wordpress plug-in repository.

What is curious is that there is very little "leak" from insiders regarding what is going on, how employees are living this joke level management.

  • I can’t help but think that’s because they don’t know any better and maybe because they’re getting better informed by the reporting than what they’re actually getting from management.

    Which would be terrible if true.

This sounds like a mistake and a part of Automatic. This is not a good look for the brand.

I only recently realised why the org is called AutoMATTic

  • It took me quite a while to "get" the "Arby's" restaurant name.

    • So on reading this comment I was like, "oh, I see, Arby's, like RB, roast beef?" Except on looking it up, that's not the explanation! "Arby's" does come from the initials "RB"... but it doesn't stand for "roast beef", it stands for "Raffel brothers"! Rather less obvious.

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  • A fun fact about another well known company - Foxconn. Apparently the founder Terry Gou came up with this name by joining words "fox" and "conn". Fox is an animal he liked and "conn" refers to connectors (which is what the company specialized in in its early days).

    • Not really explaining autoMATTic. Amazon, "A" is because Jeff wanted it at the top of search. Fox, Dell, Walmart, Disney, all is closer to the example.

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Despicable. What an obscene leader + board to not have the guts to remove him properly.

  • He can vote in a replacement board. The board knew that any action they took was temporary, and likely planned around this from the start.

Dont these no-code chasing marketing teams have other ways of building their leadgen ponzi schemes instead of bothering with Wordpress by now?

> and if you search online you can see many top executives and Automatticians supporting him as well,” a company spokesperson shared

Did anyone else think "what the fuck did I just read" after this sentence? Did Matt write it himself while posing as a "spokesperson"? This reads like that time Trump wrote in pseudonymously to a newspaper about how amazing and perfect Trump was.

Oh, I hadn't finished reading. The whole article is a WTF did I just read.

Corporate coup survivors: Matt Mullenweg, Sam Altman, Bruce Wayne, Tony Stark. They should form a club.

I really hate how heavily these comments get moderated. In my opinion if a site moderates user comments this heavily then the site should lose section 230 protections and be considered a publisher and be held responsible for any comments that you choose not to moderate. If the site functions as an editor but it tries to present that editorialized section as user opinions then the entire site may as well be astroturffed, your better off going to wikipedia to see what "regular people" think

  • The purpose of the Communications Decency Act is to allow providers to moderate community content, and section 230 provides liability from both undermoderating and overmoderating, so that providers don't forgo mederating altogether, for liability reasons.

    If section 230 only protected from undermoderating and not from overmoderating, then providers would be incentivized to keep every comment up, from scam links to hate speech, because they'd only get in trouble for removing comments and not for allowing them.

  • Are you talking HN or TechCrunch?

    If HN: it isn't a public service that has to allow free speech. One of the reasons it has persisted and maintained a certain level of quality is because of it's community rules, and their enforcement.

That’s a weird thing to say about “coup attempts.”

Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms. It seems like quite the oversight.

In the world of AI I imagine that Automattic’s core business model is in turmoil.

  • > Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms.

    Ianal but I don't think the laws care about governing structure of corps. You can start a new corp and run it democratically all you want. There are co-ops and other interesting structures out there

    • Afaik corps can only have board voting on the basis of share ownership ("one share one vote"), but you can mess around with how many votes each share class gets.

      Co-ops can have more democratic voting arrangements, and usually have "one shareholder one vote" principles, though other options are available, and you can mess around with how many votes each shareholder gets.

  • Companies have a largely democratic component at the top, called the board. Voters (those who own the company) have representatives on the board. Some boards also have representatives from the employees, that varies.

    • It's not one person, one vote, so it's not democracy. It's very explicitly plutocracy (rule by money) as the operating principle of voting power is one share, one vote.

      Except there's also a bunch of companies with special dual class share structures, where the founder gets way more voting power than everyone else and you can't even buy your way in. A lot of tech companies do this. This is, functionally speaking, an autocracy.

      If you want an actual corporate democracy you would need to assign voting rights to everyone working at the company, aka build a co-op. Co-ops are a great corporate structure in a lot of cases but you can't really raise capital that way because VCs all want on your cap table, so all the big companies wind up being plutocracies.

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  • Who do you think pays for the political election campaign theater of all theses "democratic candidates" though?

    I often have to think of Bane putting his hand on the shoulder of that Ben Mendelsohn character in The Dark Knight Rises while asking if he feels in charge. Reminds me of living in a western democracy.

  • > Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms.

    Doesn't this just boil down to planned vs free market economy? I think we've seen over an over again which one works and which one doesn't.

    • > Doesn't this just boil down to planned vs free market economy?

      Not at all. Market vs planned economy is about how the economy is set up. Are there businesses that offer products that you can choose between? That's a market economy. You can have that with democratic governance of corporations. The workers can own the means of production and you can have a market economy.

      You don't need ownership by idiot dictators with money to have a market.

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    • Democracy in business would be worker co-ops or employee ownership schemes. It would still be fully market-based, not planned.

  • It's allowed to do a more democratic business in most countries, it's called a:

    https://en.wikipedia.org/wiki/Worker_cooperative

    There have been some govts that mandated this type of organization for part of their economy; we usually refer to that as communism.

    (no value judgement here, there are day's when I'm quite a commie myself)

  • > Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms. It seems like quite the oversight.

    Congratulations you have reinvented communism from first principles! And you are completely correct in your analysis.